Product Review: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
As you may have seen, Rihanna threw a game changer in the beauty industry with her Fenty Beauty cosmetics line and practically broke the internet without having to sit a cup on her booty #goals. She does so by offering complexion products we never thought we could don such as purple or yellow gold highlighter (hello, jaundice). Except not! It actually looks fantastic on a variety of skin colors. Aside from those really fun products, it's her foundation selection that has the makeup world SHOOK. She offers not 10, not 12, not even 20, but 44 shades of foundation to accommodate women of ALL skin tones (what a concept!).
Before I dive into reviewing the actual product, I have to give a hat tip to Ri Ri because offering 44 shades of foundation transcends the visual aspect of makeup. It addresses a long-standing social issue head on: women of color having next to no options when wanting to shop for makeup. I can't imagine the relief they feel knowing that FINALLY somebody is representing them and for that, Rihanna, I applaud you boo.
Let's review the actual product, shall we?
After waiting what felt like an eternity, I rally my sister-in-law and we hit Sephora like it was our last day on earth. Upon entering, we see fantastic marketing, people corralled around the display, and undoubtedly the "sorry, we're out of stock" reality. Fortunately Pro Filt'r Soft Matte Longwear Foundation - shade 180 was in stock #blessed.
This foundation is a full-coverage liquid foundation offered in a gorgeous frosted glass bottle with a pump attachment. I'm not a fan of pumps because you can't get every ounce of product necessarily, however, the positive side is that it allows you to control product output.
As I said, this is a full-coverage foundation and a little goes a long way. I used 1 full pump for a workday, and probably 1.5 pumps if I'm going out for the night. The product has a nice matte finish with little to no shine (if you're the "dewy" skin type, this specific foundation may not be your favorite).
Pro Filt'r Soft Matte Longwear Foundation is not for weak at heart. The staying power is fantastic with little smudging and easy drying. However, this strength comes with one drawback. It can be fairly drying, and I'm talking to my dry and dry/combination people here. I personally do not like the "wet" feeling of foundation, so I accommodate around the dryness, but for individuals with dry and/or mature skin, you may want to develop a solid skincare routine to support the makeup, purchase a moisturizing setting spray, or consider another product. If you have oily skin, I would give this foundation a try. The mattifying ingredients could absorb excess oil without blotting or re-applying throughout the day.
For application, I recommend using a kabuki brush or one that is similar where the bristles are densely packed. This will ensure full coverage application. If you want a more sheer look, you could wet a Beauty Blender and apply away.
With a reasonable price point of $34, a wide variety of approachable yet edgy options, beautiful packaging, hyped up marketing, and apparently two years of development, I think Rihanna nailed it with Fenty Beauty. I hope this review helps you decide whether or not that trip to Sephora is worth it, but if you ask me, I say YAS QUEEN.